Sam is the Co-Founder and CEO of The Insights Group, a media and events operator behind brands including The Esports Radar, Sharpr, Esports Leaders and Global Esports Industry Week. He is also a Co-Founder of the commercial and marketing agency Playmakers. Previously, Sam spent nine years as Co-Founder and Managing Director of Esports Insider, where he was instrumental in scaling the business into the world’s leading esports industry and B2B media and events company, culminating in a successful exit in January 2025. In addition, Sam serves as Chief Business Development Officer at gaming solutions brand UNEVN, he’s a co-founder of venue solutions operator Cyberlabs and has supported a range of companies across gaming, esports, and entertainment, including Rewired VC (investors in Team Vitality) and 3D Aim Trainer, which exited to SteelSeries.