Pelle de Laaf is a finance and sustainability professional based in the Netherlands. He currently serves as Head of Finance & Reporting at the Johan Cruijff ArenA in Amsterdam. The largest venue for football, events and concerts in the Netherlands. Where he plays a pivotal role in integrating financial strategy with the venue’s sustainability initiatives. On this topic he also gives lectures at Nyenrode Business University.

Beyond his primary role, Pelle is actively involved in several organizations dedicated to environmental and social impact. He is member of the Board of Trustees at Breadline Africa NL and serves on the Board of the Green Business Amsterdam Zuidoost.

His multifaceted involvement underscores his commitment to advancing sustainability both within the sports industry and in broader societal contexts.