Joanna Rowlands is Director of Marketing & Communications at the ACC Liverpool Group, which includes the M&S Bank Arena, Exhibition Centre Liverpool and a convention centre. Previously she was Head of Marketing & Communications at the Bluecoat in Liverpool, after five years as Client Director at brand agency Uniform where she managed a range of client relationships including Primark, LFC, Unilever and Innocent. Before moving to creative agencies she worked in the cultural sector and was previously Director of Marketing & Communications at National Museums Liverpool, Marketing Manager at FACT in Liverpool and Marketing Officer at the Northern Gallery for Contemporary Art in Sunderland.