For over 50 years, MASTER Industrie, of France, has made it our mission to design flexible seating solutions that support an ever-growing variety of sports and entertainment events. We believe venues that quickly adapt to accommodate more robust programming, year-round and around the clock, increases profitability while supporting the sought after customer experience for each individual event. The function of venues can be transformed within minutes, allowing several different configurations over the course of a single day without the need for additional equipment or labor thus minimizing costs. Applying the Master Industrie research-based approach will certainly continue to enhance the performance of the next generation of event spaces.