Mikael Ritsfalk is General Manager of Strawberry Arena, Sweden's national stadium and one of the Nordic region's leading live entertainment venues. Prior to this role, he led venue development projects for Stockholm Live and was responsible for the operator-side delivery of the modernization of Avicii Arena on behalf of Stockholm Live. With a background in business development, international sponsorships and partnerships, Mikael focuses on driving commercial growth, premium guest experiences and venue innovation. Strawberry Arena is currently on track for its strongest year since opening in 2012.